I can honestly say that I never imagined myself attending a business summit that celebrates advertising. I mean, technically, it’s a celebration of cult brands, but with that comes great advertising and the stars are the chief marketing officers and the creative teams that develop that ads and creative that ultimately give the brand their cult-like status. From Skittles to Spotify to the LA Lakers and much more, all are celebrated for creating a remarkable product and a brand you simply cannot forget.
And it all happens in the Banff Castle. [Read more…] about Banff Events – The Gathering of Cult Brands