“Leading Best Western Hotels & Resorts’ content and influencer efforts, a lot of different opportunities and ideas come across my desk on a daily basis. Matt’s initial proposal stood out because it was well thought out and provided opportunities to help us achieve our marketing and business goals. The concept was great and the storytelling was effortless, with our brand and brand messaging incorporated just the right amount. I know a great storyteller when the subject makes me want to do something I wouldn’t normally be interested in – Matt and Karla have that quality and I’m happy they’re part of our ongoing content efforts.”